The Women of the Green Industry will be meeting virtually on June 20th and will feature Beth Berry, Vice-President of Sales for Advanced Turf Solutions. She will be providing a tactical strategy for acquiring your dream role in our industry or a roadmap to start your own lawn or landscape business. You can join the[Read More…]
Resources for landscapes and gardens in the Midwest
Landscape Report
Business/Marketing
It’s almost the time of the year to begin evaluating the season and looking forward to 2022 (after a trip or two to somewhere warmer for many of you) after the second of two of the busiest seasons on record. Though no one (or very few) is complaining about the glut of work available over[Read More…]
Along with many other industries, the green industry experienced changes in the last few years. Since the 2008-2009 recession, the industry has shown signs of recovery, especially for some sectors. More recently, mitigation measures due to COVID-19 and mandatory business shutdowns are expected to contract revenues from landscaping services slightly until 2021; yet revenues are[Read More…]
The indirect effects of the pandemic are continuing to plague the Green Industry. In addition to the on-going, severe labor deficiencies that are plaguing most companies, many plants are in short supply or completely unavailable. In my recent travels, several nurseries and landscapers have discussed some of the specific issues they have been facing regarding[Read More…]
Please join us Wednesday (September 16th) for our bi-weekly, live educational series. The event will take place at 12:00 pm (Eastern) on Zoom at https://purdue-edu.zoom.us/j/96190839031 or on Facebook Live at https://www.facebook.com/PurdueLandscapeReport/. The following speakers and topics will include: Costs of Applying Plant Growth Regulators (PGRs) for Shrub Maintenance-Ariana Torres Plant Selections You’ll Live to Regret-Tom Creswell Manganese Deficiency[Read More…]
Join us May 12th at 4:00 pm (EDT) at this link: https://purdueextension.zoom.us/j/92562247848 The Purdue Green Industry Team and Indiana Nursery and Landscape Association would like to invite you to a virtual event for the Green Industry and other Agri-Businesses featuring United States Senator Mike Braun. He will be providing updates for Agri-Businesses from the federal[Read More…]
Tuesday, April 28th, 2:00 pm (Eastern) To join the meeting via computer: https://purdueextension.zoom.us/j/95573025468 Changes are happening within the Green Industry at a fast pace during the Covid-19 pandemic. In addition to the questions and stress of gearing up for the season, there are many new questions this year, such as: Can your business stay open? [Read More…]
In a survey of Indiana produce growers conducted on April 2020, we found that 72% of them are planning to sell online. Their online strategy ranges from sales through emails, texts, e-commerce enabled websites, or online platforms that aggregate food vendors and buyers. The other 28% felt they lack the technical knowledge to transition online[Read More…]
Day-to-day activities have changed every aspect of businesses throughout the country. The Green Industry is no exception, with changes implemented to maintain safe working environments for employees and their clients while being compliant with the state’s Executive Order. Due to the diversity of services and products that the Green Industry provides, there is no one-size-fits-all[Read More…]
As a follow-up to our Horticultural Economist’s, Dr. Ariana Torres, previous research into business and marketing practices of landscape firms across the U.S (https://www.purduelandscapereport.org/article/2175/), she also co-authored another publication evaluating the business and owner characteristics influencing the adoption of online advertising strategies in the Green Industry. More information can be found below. As more individuals[Read More…]
From Matthew Chappell, UGA NewGen Boxwood, marketed by Saunders Genetics, LLC, will unveil the first two introductions in its groundbreaking boxwood program at Cultivate’19. The two exclusive varieties will be available in the marketplace beginning early 2020. The revolutionary aspect of the brand-new introductions is reflected in the given names—Buxus NewGen Independence and Buxus NewGen[Read More…]
Our Green Industry team is fortunate to have an economist, Dr. Ariana Torres, as part of our group. In addition to her business and marketing background, she also has experience in the greenhouse and floriculture industry, as well as a grower for several years. She’s been developing programs and publishing in scientific journals about the[Read More…]
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