As a follow-up to our Horticultural Economist’s, Dr. Ariana Torres, previous research into business and marketing practices of landscape firms across the U.S (https://purduelandscapereport.org//article/2175/), she also co-authored another publication evaluating the business and owner characteristics influencing the adoption of online advertising strategies in the Green Industry.  More information can be found below. As more individuals…Read more about Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry[Read More]