As a follow-up to our Horticultural Economist’s, Dr. Ariana Torres, previous research into business and marketing practices of landscape firms across the U.S (https://www.purduelandscapereport.org/article/2175/), she also co-authored another publication evaluating the business and owner characteristics influencing the adoption of online advertising strategies in the Green Industry. More information can be found below. As more individuals[Read More…]
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